A client of mine recently engaged a marketing company to develop a campaign for a new product launch, the eventual outcome of the campaign was not quite what my client had bargained for.

In order to protect the innocent, I can’t name my unsuspecting client, nor will I name the marketing company who duped them into spending a large sum of money on an ineffective marketing campaign. Read the rest of this entry

The inevitable release of Tablet PC’s may spell the demise of eBook readers such as the Kindle, purely for their ability to deliver rich multimedia content and interactivity beyond simply bookmarking pages. Content providers on the other hand are welcoming in a new age of rich multimedia delivery made possible by Tablet PC’s. Read the rest of this entry

Salivating for that iPad? I bet.. Check out what else is due to ship this year. Read the rest of this entry